ANTS - Big Data in Advertising: Ad Exchange

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Giới thiệu về ANTS Digital Platforms

ANTS – Empowering the Digital Media: Ad Exchange, Ad Server, Analytics

ANTS is Vietnam‘s leading integrated internet advertising SaaS platform. A leader in online advertising space in Vietnam and Southeast Asia, ANTS provides the technology platform and creates the marketplace for publishers, agencies/advertisers, as well as other third party players with a comprehensive range of digital advertising technologies, online user data solutions, and audience management systems. By end of Q2 2014, on a monthly basis, ANTS platforms manage 15B+ impressions/month, access to over 20 million or ~60% of total Vietnamese internet users across PC internet and mobile internet. ANTS was founded in Vietnam in 2014.

Địa chỉ: 153 Nguyễn Đình Chiểu, P.6, Q. 3, TP. Hồ Chí Minh, Việt Nam.

 

The 1st Largest Ad Exchange - Self-Serve DSP in Vietnam.

 

ANTS Ad Exchange is a real-time advertising platform for marketers who need tools that are easy enough to use, but powerful enough to produce real-world results.

Real-Time Bidding (RTB) technology has re-invented traditional banner advertising. In the same way that search engines use keywords, RTB uses behavioral and demographic data to target ads at specific audiences, producing results like never before.

Until now, the power of RTB has only been available to big-budget brands and agencies. We believe that advertisers of all sizes should have access to world-class RTB technology. That’s why we built the ANTS Ad Exchange platform.

 


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